Anyro

Anyro started 1abel in 2024 after years of running too many companies to think about clothes. He couldn't find a wardrobe where every piece paired with every other piece — heavyweight cotton, tone-on-tone construction, no logos competing for attention — so he made one.

He presses each capsule himself in Melbourne, draws on Japanese selvedge mills, Italian leatherwork, and Portuguese knit floors for the materials, and answers every email at anyro@sirency.com. The label opens once a year, on 11.11.

The fabric specs are deliberate: the Horizon Hoodie is 550 GSM cotton-fleece, built to outlast the fast-fashion tier by years, not seasons. The denim is 14oz Japanese selvage woven in Okayama Prefecture — the same mills (Kuroki, Kaihara, Collect, Kurabo) that supply most of the premium raw-denim market at twice the price. Both the 2024 and 2025 capsules sold through on the day of release. One pressing a year is a constraint by design: it means every decision about materials and construction is permanent.

Outside 1abel he operates IImagined Company (parent), runs SirenCY (creator agency), and builds futureshive.com (trading education). Writes the studio notes published under Stories.