Anyro

Anyro started 1abel in 2024 after years of running too many companies to think about clothes. He couldn't find a wardrobe where every piece paired with every other piece — heavyweight cotton, tone-on-tone construction, no logos competing for attention — so he made one.

He designs each capsule in Melbourne, works with specialist workshops in Portugal, Japan, Italy, Thailand and Australia, and answers every email at anyro@sirency.com. The label opens once a year, on 11.11.

The fabric specs are deliberate: the Hoodie is 550 GSM cotton fleece. The denim is 14oz raw selvedge woven on shuttle looms in Okayama, Japan, then cut and sewn in Portugal. Capsule 3 opens 11.11.2026 at 17:00 GMT. One pressing a year is a constraint by design: it means every decision about materials and construction is permanent.

Outside 1abel he operates IImagined Company (parent), runs SirenCY (creator agency), and builds futureshive.com (trading education). Writes the studio notes published under Stories.