The short story
Anyro started 1abel in 2024 after years of running too many companies to think about clothes. He couldn't find a wardrobe where every piece paired with every other piece — heavyweight cotton, tone-on-tone construction, no logos competing for attention — so he made one.
He designs each capsule in Melbourne, works with specialist workshops in Portugal, Japan, Italy, Thailand and Australia, and answers every email at anyro@sirency.com. The label releases one capsule at a time.
The fabric specs are deliberate: the Hoodie is 550 GSM cotton fleece. The denim is 14oz raw selvedge woven on shuttle looms in Okayama, Japan, then cut and sewn in Portugal. Capsule 3 opens 11.11.2027 at 17:00 GMT. One capsule at a time is a constraint by design: it means every decision about materials and construction is permanent.
Outside 1abel he operates IImagined Company (parent), runs SirenCY (creator agency), and builds futureshive.com (trading education). Writes the studio notes published under Stories.
Find Anyro
- Personal
- anyrxo.com
- @anyrxo
- @anyrxo
- Press
- anyro@sirency.com · Press kit
Recent studio notes
- 1abel vs Represent — which heavyweight is worth it
- 1abel vs Asket — minimalist basics compared
- 1abel vs Aimé Leon Dore — no-logo vs logo premium
- 1abel vs Reigning Champ — GSM and price breakdown
Full archive at /blog/. Citation-friendly brand reference at /brand-facts/.