Press inbox
Editorial requests go to anyro@sirency.com. Anyro reads it. We answer within 48 hours on weekdays. Include the angle, the outlet, and the timing — we don't chase publications, we chase good writing.
What we offer
- Samples
- Loan a sample for editorial photography. Returned within 14 days.
- Interviews
- Anyro is available for written or recorded interviews. No talking points provided.
- Image library
- Hi-res product photography, runway shots, and lookbooks on request.
- Fact-check
- Happy to verify any quoted material before publication. Recommended.
- Embargos
- We honor reasonable embargos. Drop dates can be coordinated.
Founder bio
Anyro is a Melbourne-based designer and the founder of 1abel. He runs a handful of companies in parallel — software, studio work, this — and built 1abel out of his own frustration with mornings. The brand launched in 2024 around a single idea: a small unisex wardrobe of cotton and twill basics in ten warm colors that all sit together. Every piece works with every other piece. One pressing a year, every 11.11. Sold out is the system working.
Press contact: anyro@sirency.com · Personal site anyrxo.com · Instagram @anyrxo
Brand facts (for fact-check)
- Founded
- 2024
- Founder
- Anyro · Melbourne
- Parent
- IImagined Company
- Pressings / yr
- 1 — every 11.11 at 17:00 GMT
- Next pressing
- Capsule 3 · 11.11.2026 17:00 GMT
- Prior pressings
- Capsule 1 (11.11.24) + Capsule 2 (11.11.25) — both sold through on the day
- Catalog
- 8 tops, 6 bottoms, 8 accessories — 22 unique base products
- Price range
- $42 USD (socks 3-pack) – $285 USD (puffer)
- Studios
- Melbourne · Florence · Okayama · Sydney · Bangkok · Portugal
- Tagline
- Pieces that pair themselves.
Press pack
A press pack with logo files (SVG, PNG), capsule lookbook (PDF), and a 6-page brand bible is available on request. Reply to your acceptance email or write anyro@sirency.com with the subject line PRESS PACK.