1abel
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Press Kit

For editors, not for everyone.

Brand assets, founder bio, and a single inbox for stories, samples, and embargos.

Last revised May 2026

Brushed-brass 1abel studio plaque mounted on cream stucco.
01

Press inbox

Editorial requests go to anyro@sirency.com. Anyro reads it. We answer within 48 hours on weekdays. Include the angle, the outlet, and the timing — we don't chase publications, we chase good writing.

02

What we offer

Samples
Loan a sample for editorial photography. Returned within 14 days.
Interviews
Anyro is available for written or recorded interviews. No talking points provided.
Image library
Hi-res product photography, runway shots, and lookbooks on request.
Fact-check
Happy to verify any quoted material before publication. Recommended.
Embargos
We honor reasonable embargos. Drop dates can be coordinated.
03

Founder bio

Anyro is a Melbourne-based designer and the founder of 1abel. He runs a handful of companies in parallel — software, studio work, this — and built 1abel out of his own frustration with mornings. The brand launched in 2024 around a single idea: a small unisex wardrobe of cotton and twill basics in ten warm colors that all sit together. Every piece works with every other piece. One pressing a year, every 11.11. Sold out is the system working.

Press contact: anyro@sirency.com · Personal site anyrxo.com · Instagram @anyrxo

04

Brand facts (for fact-check)

Founded
2024
Founder
Anyro · Melbourne
Parent
IImagined Company
Pressings / yr
1 — every 11.11 at 17:00 GMT
Next pressing
Capsule 3 · 11.11.2026 17:00 GMT
Prior pressings
Capsule 1 (11.11.24) + Capsule 2 (11.11.25) — both sold through on the day
Catalog
8 tops, 6 bottoms, 8 accessories — 22 unique base products
Price range
$42 USD (socks 3-pack) – $285 USD (puffer)
Studios
Melbourne · Florence · Okayama · Sydney · Bangkok · Portugal
Tagline
Pieces that pair themselves.
05

Press pack

A press pack with logo files (SVG, PNG), capsule lookbook (PDF), and a 6-page brand bible is available on request. Reply to your acceptance email or write anyro@sirency.com with the subject line PRESS PACK.