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The Sleeve/Press KitLast revised 02.05.2026
For editors, not for everyone

Press Kit.

Brand assets, founder bio, and a single inbox for stories, samples, and embargos.

01Press inbox

Editorial requests go to press@1abel.com. Anyro reads it. We answer within 48 hours on weekdays. Include the angle, the outlet, and the timing — we don't chase publications, we chase good writing.

02What we offer
SAMPLES
Loan a sample for editorial photography. Returned within 14 days.
INTERVIEWS
Anyro is available for written or recorded interviews. No talking points provided.
IMAGE LIBRARY
Hi-res product photography, runway shots, and lookbooks on request.
FACT-CHECK
Happy to verify any quoted material before publication. Recommended.
EMBARGOS
We honor reasonable embargos. Drop dates can be coordinated.
03Founder bio

Anyro is a Melbourne-based designer and the founder of 1ABEL. Before fashion, he produced music — that frame still shapes the brand. 1ABEL launched in 2025 as a music-inspired slow-fashion label organised across two “arcs”: Side A (Light) and Side B (Shadow). Each piece pairs with every other piece. Two pressings a year. Sold out is the system working.

Press contact: press@1abel.com · Instagram @anyrxo · Twitter @anyrxo

04Brand facts (for fact-check)
FOUNDED
2025
FOUNDER
Anyro · Melbourne, ON
PARENT
IImagined Company
PRESSINGS / YEAR
2 — Equinox (June) and Solstice (December)
TRACKS PER CAPSULE
8 tops, 6 bottoms, 8 accessories — 22 unique base products
COLORWAYS
10 across two arcs (5 ink, 5 paper)
PRICE RANGE
$42 USD (socks 3-pack) – $285 USD (puffer)
SUPPLIERS
Melbourne · Florence · Okayama · Sydney · Bangkok · Portugal · Vietnam
TAGLINE
Where sound becomes style.
05What editors have written
Filed in 11.2025
the most disciplined slow-fashion drop of the year
Highsnobiety
Filed in 12.2025
1ABEL doesn't sell clothes, it presses them
Hypebeast
Filed in 01.2026
music made into wardrobe — and you stop overthinking it
The Cut
Filed in 02.2026
the only brand telling you to buy less
Cool Hunting
06Logos & download pack

A press pack with the logo files (SVG, PNG), capsule lookbook (PDF), and 6-page brand bible is available on request. Reply to your acceptance email or write press@1abel.com with the subject line PRESS PACK.

1ABL · Press Kit · pressed by Anyro · slow fashion, timeless pieces.

2026