Press inbox
Editorial requests go to anyro@sirency.com. Anyro reads it. We answer within 48 hours on weekdays. Include the angle, the outlet, and the timing — we don't chase publications, we chase good writing.
What we offer
- Samples
- Loan a sample for editorial photography. Returned within 14 days.
- Interviews
- Anyro is available for written or recorded interviews. No talking points provided.
- Image library
- Hi-res product photography, runway shots, and lookbooks on request.
- Fact-check
- Happy to verify any quoted material before publication. Recommended.
- Embargos
- We honor reasonable embargos. Drop dates can be coordinated.
Founder bio
Anyro is a Melbourne-based designer and the founder of 1abel. He runs a handful of companies in parallel — software, studio work, this — and built 1abel out of his own frustration with mornings. The brand launched in 2024 around a single idea: a small unisex wardrobe of cotton and twill basics in ten warm colors that all sit together. Every piece works with every other piece. One pressing is released each year.
Press contact: anyro@sirency.com · Personal site anyrxo.com · Instagram @anyrxo
Brand facts (for fact-check)
- Founded
- 2024
- Founder
- Anyro · Melbourne
- Parent
- IImagined Company
- Pressings / yr
- 1 — every 11.11 at 17:00 GMT
- Next pressing
- Capsule 3 · 11.11.2026 17:00 GMT
- Prior pressings
- Capsule 1 (11.11.24) + Capsule 2 (11.11.25) — archived
- Catalog
- 22 permanent system pieces · 9 in the current edit
- Price range
- $42 USD (socks 3-pack) – $285 USD (puffer)
- Operations
- Designed and operated in Melbourne; manufacturing origin varies by product.
- Tagline
- Pieces that pair themselves.
Press pack
A press pack with logo files (SVG, PNG), capsule lookbook (PDF), and a 6-page brand bible is available on request. Reply to your acceptance email or write anyro@sirency.com with the subject line PRESS PACK.